Do You Know What You Can Do For Search Engine Optimization?

TIP! You should make sure that you are using SEO style writing, so that you will be improving your ranking in the search engines. To do this, simply use your keywords throughout your writing, as much as you can, and still make it flow.

Search engine optimization, when applied correctly, is one of the most reliable Internet marketing tactics for your business. The most effective way to increase your targeted traffic is to simply get your website ranked higher on search engines. The following paragraphs contain proven tips you can apply to your search engine optimization efforts.

TIP! When designing your website, it’s important to know that spiders cannot read dynamic language or session ID names. Therefore, you should come up with a relevant name for each URL.

A properly coded site is an important part of a successful SEO strategy. Messy coding makes it difficult for spiders to index your site. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.

TIP! To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. These feeds will list details about your products and services, such as images, prices and descriptions.

There are lots of ways to improve your search engine ranking. Your site will show up in results more frequently if you use SEO effectively. In addition, the better that it works, the more pleased your users will be.

Make sure you use the right keyword density when optimizing your website. To avoid this from happening, keep the total number of keywords on a certain page under 20%.

TIP! When it comes time to improving your traffic, start by editing its content. Site visitors are wanting to read relevant information, and better optimized content is the way to help improve your site traffic as well.

Blogging is a great SEO technique to use. Search engine spiders tend to sort page rankings by the amount of fresh content and structure a website offers. This makes blogging an ideal platform for people who want to boost their page rankings. Backlinks are vital in receiving a high rank in search engines.

TIP! Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Use no more than 60 characters, because most search engines will not display content past that point.

Never utilize Flash on a site that you wish to be optimized. Flash typically does not load very fast, and spiders are turned off by this. To optimize a website correctly, your website must be visible to search engines.

Search Engines

TIP! Take the time to become knowledgeable about strong and weak keywords. You should determine what the most effective keywords to incorporate into your content and titles will be.

Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Use 60 characters of fewer because search engines typically will not display any more content than that. Additionally, they give words appearing after the 60 character limit less weight.

TIP! Don’t use duplicate content and avoid being flagged as spam. You may be duplicating content without knowing it.

Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.

TIP! You might think it is obvious, though you definitely need to make sure your site is registered with key search engines. A lot of people think this is something that happens automatically for them.

Try entering the podcast world. You can include both audio and video content in a podcast, just be sure it is content your users care about. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. Just be sure to properly tag your podcasts, so that they also get a good ranking in related searches.

TIP! You can have a great site, but none are ever perfect. If you can handle this information, you can work to better your site.

Although you can use these tips to quickly raise your website’s search engine ranking, keep in mind that the algorithms of search engines are in constant flux. Consequently, you need to stay on top of current news in the SEO world to make sure your techniques are up-to-date and your page rankings don’t slip.

What Every Webmaster Should Know About Search Engine Optimization

TIP! There are many methods to optimize your search engine results. Your results will be optimized by making sure your keywords are large in variety and spellings.

You have reached the decision to learn to master SEO. That’s fabulous! But there’s a lot of information out there, so much that you can get overwhelmed. There are many tips that you can learn right here. The following tips are going to help you focus all of your SEO plans.

TIP! Make it easier for the web spiders and your rank will increase. Spiders are constantly navigating your site’s content looking for relevant items like your keywords, but for them to do so, your site must be easily navigable.

When setting up a page using SEO techniques, don’t be tricked into thinking additional advertising will boost your search engine ranking. Advertisements may bring more visitors, but it does not increase your ranking.

Search Engine

TIP! Getting your PageRank up requires getting, and keeping, visitors. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc.

Even more important than search engine ranking is having great content on the site. One large portion of SEO is dedicated to getting visitors to come to your site while spending a lot of time on it. SEO is also what will help your search engine rankings.

TIP! Meta description tags are an extremely useful tool for optimizing your website for major search engines. Meta tags should relate directly to your page’s topic and promote more clicks.

Don’t use Flash on your website if you want it to be search engine friendly. This can cause errors in loading and slow the process down. You will need to have content that is readily visible at all times.

TIP! Include quality keywords on your page’s URL. The page won’t rank high if the URL has numbers or symbols.

A site map is crucial, if you are trying to increase your traffic flow. This will link all of your webpages together. If you put links at the side of the site, it will increase traffic.

Search Engines

TIP! Design an easy to use site map that also includes your target keywords. A site map gives your viewers an easy way to locate what they need on your website, by listing all the areas of your site.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

TIP! You should publish and write fresh content as much as you can. Set yourself a weekly goal, whether it be one story or daily stories, and stick to it.

If you are aiming to better your effectiveness of search engine optimization, you should ensure you have a high-quality description tag to pull in the searchers to you. A good limit to set yourself is around 30 words. You should never go higher than 100 KB on the page.

TIP! Get your sites registered with all of the popular search engines. It is common assumption that this just happens automatically.

Proofread content moves products, but many webmasters forget this critical step. Your website should be very clear and easy to read by your readers, as well as the search engines. Spell your keywords correctly and avoid obvious grammar mistakes. Otherwise, you risk having search engines lower your site’s ranking.

TIP! There is no such thing as a perfect website. When you start fixing the flaws on your site, you will increase the visitors you get.

Put focus on the title tag. Visitors usually read this first when they get into your site. This tag should include a description that is not too general. However, it should be brief.

You won’t find many image links in properly optimized websites. Search engine bots can only parse the URL of an image link for search-relevant keywords.

TIP! Using a text link is more effective than an image link when you are trying to optimize your site for search engines. Image links don’t have any anchor text, which means all a search engine has to work with is the link’s URL.

The options are limitless when it comes to ways to improve your sites ranking, but trying to learn them all is not the best option. It will be difficult to try to excel in every aspect of SEO all at once; therefore, choose a method that you think will give you the best results, learn all that you can about it, and apply it to your content.

TIP! Optimizing your business for search engines is how you optimize your business for customers. Some businesses are unaware of how much SEO can help their sales.

Creating engaging, fresh content is very important when you are trying to maintain a high ranking on a search engine. To attract more attention make sure the content on your website is different from the others. You will retain more visitors when your content is interesting and unique.

TIP! Writing content that is unique and has not been seen before will gain you higher rankings with the search engines. A great way to generate more traffic onto your web site is to have unique content.

Write your articles around certain keywords to help with search engine optimization. If you include keywords that are relevant to your article’s subject matter, search engines will be more likely to find it. This will let readers easily locate your articles. Put one of your keywords in your title and in the conclusion. You will also want to include it throughout the text.

TIP! To improve SEO, use specific keywords throughout the entire article. If you include keywords that are relevant to your article’s subject matter, search engines will be more likely to find it.

You must focus on producing interesting content for humans when you are thinking about search engine optimization. While keywords aimed at bots and search engine crawlers are important, these machines have never made a purchase. Readability is a must. If they cannot, your business may fail.

TIP! Be sure that the service you use is not blocking your domain ownership. Otherwise, search engines may think you are a spammer.

With these tips now in your back pocket, you can now make a difference in SEO. There is much to think about, but you now have a starting point. Besides, you can always come back to this list if you need to.

Tips, Tricks, Strategies And Secrets About Search Engine Optimization

TIP! Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Search engines weigh the two types of articles differently.

Many new website and business owners are satisfied with just promoting their sites by posting articles and investing in paid advertising, with the hope that these methods will help them reach their audience. While these methods can work, proper SEO is the best way to dramatically increase the amount of targeted traffic that a website receives. The advice showcased in this article can help an owner successfully increase the marketability of their website.

Anchor Text

TIP! Listing with a product feed service can make your business more visible online and bring in new customers. The feeds can give info to your clientele, including descriptions of products, prices, and even images.

Anchor text is essential when you put links on your webpage. You should avoid vague and generic text links like “click here” because it is not helpful in increasing your search engine ranking. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.

TIP! Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. Your site will receive more favorable treatment when search engines see that your site has received good quality links.

An important aspect of SEO is making a site map available on your site. With a site map, you will make it easier for spiders to index your site. Larger sites should have several maps. As a rule, try to have no more than 100 links per map.

TIP! Include your chosen key phrases in your page title and throughout your site. Because your title is going to be prominently displayed to users in search engine results, make sure it is pertinent and logical, so users form a favorable impression of your website.

Once you have chosen the keywords that you will use throughout your site, incorporate them into your page title, as well. Your title should be attention-grabbing and relevant to your content, in addition to containing keywords, since it’s the first thing a visitor will see when deciding whether to visit your site. People are more likely to click on a link that they think will bring them to exactly what they are looking for.

TIP! Be sure to include a site map to increase your website traffic. This allows all of your pages to be linked together.

If you want a specific page within a website to be friendlier to search engines, use keywords in the URL of the page. If your URL has symbols or numbers in it that people won’t seek out, you won’t get that great of search engine ranking results. Making sure relevant keywords from your site and content are included will always help garner traffic.

Social Networking

TIP! Make sure that you have a good description tag, so that search engines will direct your target customers to your website. A good limit to set yourself is around 30 words.

If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. Get to know more than Yelp, Facebook and Twitter. Some social networking websites are only for certain groups. Join the ones that are relevant to your business, and use this innovative way to promote your products or services and increase your search engine optimization.

TIP! Always register your website with Google, Yahoo and other search engines that are popular. Some people may mistakenly think that this automatically happens.

To stay clear of search engines’ spam filters, never duplicate content on your websites. You might not even realize that you are using the same material over and over. When you use the same description for a product across many pages, it can save you time, but search engines may consider it spam.

TIP! In order to increase your website’s SEO, consider using videos along with video sitemaps. You can use video for introducing your staff or yourself or to showcase products.

If you have images, you should always include a tag that describes your image. These tags will replace images if there is an error or if images aren’t enabled by the user. As search engine spiders are reading these tags, it is imperative that the tags include your targeted keywords if you want to increase your websites ranking on SERPs.

TIP! Look into using online ads. DIY SEO might not be enough for some major ranking increases.

Link to high-quality content on other sites to improve your search engine rankings. Choice linking is an extremely significant part of SEO. Search engines value relevant off-site links more than the internal links that are in your website. To maximize the ranking impact, find linking options that will also link to your website.

TIP! To achieve a higher search ranking for your site, it’s essential to use good keywords in your site’s title tag. The keywords in your title tags carry more weight with search engines than anything else on a page.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

Tips For Getting More From Your SEO Program

TIP! Pay-per-click strategies can be great ways to practice affiliate marketing. It’s true that the amount paid per click is a relatively small amount, but this can quickly accumulate into sizable earnings and it’s an easy service to set up.

The way to judge how successful a website is involves measuring its traffic volume. Those that sell merchandise are heavily reliant on visitors. Sites with better search engine rankings have more visitors. The art of search engine optimization is great for boosting these critical page rankings. Read on to learn just how to get more traffic on your site.

Do not fall into thniking advertising can boost your ranking for search engines. Advertisements may bring more visitors, but it does not increase your ranking.

TIP! You want to utilize header tags. Headers are large at times.

Get a domain name for your site that is both memorable and relevant. This makes it easy for people to find your site on social media networks as your domain name will be simple to remember.

Search Engine

TIP! If you want more traffic to your site, you should improve your content first. People do not spend time on websites they can’t find their way around.

If you are making an effort in search engine optimization, each page on your site should incorporate meta-description tags. These description tags are important, as they show up below the title of your page in search engine results. The content that you use on your meta tag should be concise and valuable. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.

TIP! Before starting, research your keywords. Learn which particular keywords should be utilized as you build your site’s content and titles.

Try to focus on only one subject or product on each page. Don’t throw all your eggs into one basket. It confuses clients and prevents them from returning. Crafting a page that is concentrated on one topic is sure to generate more success.

TIP! Don’t post duplicate content. Know that you are possibly using duplicated content without knowing it.

To help search engines index all of your pages, create a site map. Site maps, also called navigation bars, make it easier for search engines to navigate to a particular page from anywhere else on your site. Regardless of how large or small your website is, a site map will increase your ranking in search engines.

TIP! Adding captions to your page is a great optimization tool to add to your box. Use captions filled with keywords to help increase your website’s visibility and traffic.

Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. The more visible your site is, the more traffic you will draw in.

TIP! You can make your site more visible to search engines by getting local listings on Google and Yahoo. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure.

Proofread content moves products, but many webmasters forget this critical step. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. A good search engine will be less inclined to include a site if it is loaded with grammatical errors and misspelled words.

TIP! Focus on just one area of SEO techniques at a time. You only have so much time to devote to learning SEO, so make the best use of those hours by focusing on one part of the SEO puzzle at a time.

Register your website for the popular search engines. It is common assumption that this just happens automatically. Do periodic searches for your site to make sure things are in good working order. If you are not on page one, you are at least there, which offers you room for improvement.

Search Engine

TIP! Creating engaging, fresh content is very important when you are trying to maintain a high ranking on a search engine. Provide unique and relevant information to attract users to your website.

If you want increased search engine hits, use the longer form or the plural form of the keywords you choose. Keyword stemming is used by some of the search engines. If you use a word such as bank, the search engine might not find the words banking or banker! If you are using a search engine that uses keyword stemming, use the longest form of the word possible.

TIP! If you have a shared server, make sure that none of the other sites on the server have been banned. If you share a proxy with disreputable sites, search engines will not rank your site favorably.

Join the BBB or the nearby Chamber of Commerce to boost your SEO. You will then obtain a direct link from their site to yours, which will also help your business with local searches. Plus, you get the added benefit of people trusting your company if you have a good rating on the Better Business Bureau website.

Don’t use a host that blocks domain ownership info. If Google cannot see your ownership information, it may consider your website spam and lower your page rank.

TIP! Use search engines to drive customers to your site. The best way to ensure a good flow of traffic from any search engine is to make sure your site is optimized for search engine spiders.

Do not place yourself on the same server as a banned site. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, your rankings could be lowered, thereby decreasing the traffic to your site.

Search Engine Optimization

TIP! A smart SEO tip is to always notice where you stand in the search engine rankings. You need to know how well things are working for you when you are using SEO.

As stated earlier, the success of a website is determined by visitors. If you feature a wide range of merchandise, you’ll need visitors if you plan on being successful. Sites with a high search engine ranking will draw in the most visitors. Using search engine optimization can increase these rankings. Utilize the advice about search engine optimization that you have just read.

Learn How To Optimize Your Search Rankings With Tips That Work

TIP! There are many different ways to optimize a search engine. If your system is tuned to maximum search efficiency, it will produce the most relevant results.

You can find key items that you specialize in and other SEO techniques that pros can help with. The tips gathered here can get you right into the SEO game.

TIP! For a good affiliate marketing strategy set up pay-per-click advertising. This service is easy to provide, but the pay can be modest.

Consider using a pay-per-click strategy as a good affiliate marketing tactic. This service makes it easier for the affiliates even though the pay isn’t as great, but in time will build up.

TIP! Try using product feeds to get more customers coming into your website. Things regarding your business such as prices and product descriptions can be listed in these feeds.

When purchasing a domain name, remember to keep it simple and product related so people have an easier time remembering it. These tools are helpful since your website will be easy to find due to the ease of pronunciation.

TIP! Once you decide on your keyword or key phrase, include it in the title of your webpage. The title will be the first impression visitors get of your website, so make it relevant and interesting.

One effective technique for SEO is to start a blog related to your website. It is not difficult to get a blog ranked on the results page of the search engines, as long as you constantly update the content. The more backlinks you have to your site, the higher you’ll rank on the search engine results page.

TIP! I

After deciding on your keywords, be sure to place them in the title of your web page. The title will be the first impression visitors get of your website, so make it relevant and interesting. Correct use of keywords will help drive visitors to your site by allowing search engine spiders to properly rank your page in the listings.

TIP! Create original content frequently, and publish it to your site. Set a weekly goal for yourself, and make sure to stick to it.

Only focus on one topic for each page. You should only promote one product per page. This can easily overwhelm your page visitors and cause them to turn away from your page. A page that just focuses on one thing will do well at getting people to visit.

TIP! While it might seem obvious, you definitely need to register your website with every key search engine. It is common assumption that this just happens automatically.

To make sure you have a page of your site that does well in search engines, keywords should be put in the URL of your page. If your URL is full of symbols or characters that are rarely searched, the page will not rank as highly as you would like. Including keywords that are important and relevant to the site can really improve rankings and traffic.

Site Map

TIP! Include captions to optimize your search rankings. This will improve visibility on your site, which will lead to more sales.

Make a site map to help the search engines index your site’s pages. A site map, or navigation bar, helps the search engines find all of the pages of your site. Even a smaller website can have a higher search engine ranking with a good site map.

TIP! To enhance your SEO, integrate your keywords and phrases directly into the HTML tag. Title tags have the most weight with the search engines, so make sure to put your best keywords there.

To increase your search engine ranking, include written transcripts of any audio and video content on your site. When you have a transcript a search engine will pick that up too.

TIP! Make sure the first few sentences of the first paragraph on your site can double as an HTML meta description tag. There may be search engines that utilize that content rather than the blurb below your link that describes your site.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. While the tag is important, excessive length is a bad thing. Limit the tag to a concise 30 words. This page should be smaller than 100 KB in size.

TIP! Joining organizations like the BBB and your city’s Chamber of Commerce can improve your site’s search engine rankings. These sites typically will have a link to your website, and this can help if someone does a local search.

Popular browsers offer free local listings, which can really help get your name out there. These provide you with free publicity and that can boost your traffic and presence. Finding free ways to promote your business will stretch your marketing budget.

TIP! Try using a service that doesn’t block the information of your domain ownership. If Google cannot see your ownership information, it may consider your website spam and lower your page rank.

If you want to improve your rankings, this article’s tips are a valuable source of knowledge. High rankings are the goal, and quality SEO practices, once learned, can help accomplish this.

What You Need To Know For Successful Search Engine Optimization

TIP! In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. It is believed that the time your visitors stay on your site will influence your ranking.

Search engine optimization utilizes keywords to get you at the top of the list for those using search tools. Using keywords that people tend to use in search engines will attract those people to your site. Algorithms and other seemingly abstract concepts can be simplified by heeding the advice you learn here.

TIP! Blogging is a great SEO technique to use. Since search engines like highly-structured websites and new content, blogs often rank high on them.

Many people are under the impression that simply including keywords in comment tags will make a website more visible to search engines. Instead, you should focus on the actual content of your website.

TIP! Don’t use Flash if you want to optimize your site. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed.

Add a keyword-rich site map to your website. A map will help your viewers see all the parts of your website and will allow them to easily navigate throughout your site. Search engines use them in order to put websites in a higher position on the search lists, because the ease of access is an important facet in their ratings.

TIP! Including a site map on your website is key to any search engine optimization process. Spiders use the site map to find out information regarding your website.

Think about the possibilities of podcasting. Podcasts can be either video or audio content, and they are sometimes streamed live. Make sure you provide relevant information for your audience. It is easy to enter the podcast world; you only need a tape recorder. Ensure you provide keyword-rich descriptions for each podcast to entice people on search engines to view your content.

TIP! SEO is really a DIY project. There are also a variety of resources that you can use.

It is important to use captions within your site to improve optimization. If you use articles or photos on the site, make use of captions that contain key words and phrases and boost your visibility.

TIP! While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The text for this meta tag should not exceed 30 words.

Your site may be good; however, perfect is not possible. You need to be aware of this if you want to fix the problems that lie within your own website. There is always something that can be improved in order to help keep a customer’s interest and bring new ones in.

Search Engine

TIP! Consider creating a site map which includes your keywords. A site map gives your viewers an easy way to locate what they need on your website, by listing all the areas of your site.

Image links can be optimized for search engine ranking by adding an “alt” tag to each image. These tags take the place of images if the image cannot be displayed. As search engine spiders are reading these tags, it is imperative that the tags include your targeted keywords if you want to increase your websites ranking on SERPs.

Improving your search engine ranking will improve your overall business. Many businesses overlook this important fact.

TIP! One vital tip in regards to SEO is to include current topics or events that you can and tying it to your service or product. This will help you get visitors that were searching for an unrelated topic.

Take the time to ensure that the beginning of each page text can double as a META description. Some web crawlers search the first few sentences of an article instead of meta tags to rank your site. A bad description of your site can damage your SEO.

Search Engines

TIP! A quick way to give your website a higher search engine ranking is to get a second hand domain name. Older domain names are given more recognition than newer ones with search engines.

You can optimize your articles for search engines by including relevant keywords within the text. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. Including such keywords will bring more interested readers to your articles. Get a keyword in your title, your summary, and a few more times in the article body.

TIP! If you want to get your articles out there, on-page SEO is crucial. Ranking high in Google can mean the difference between having visitors overlook you and gaining visitors.

As stated in the article’s introduction, SEO really boils down to finding the right search keywords and using them effectively. By using good, relevant keywords on your site, search engines will direct readers to webpages, including yours, that use the search terms as keywords in their site content. Quality use of keywords is what this article is ready to teach you.

Search Engine Optimization Isn’t The One And Only Thing To Give Some Thought To In Relation To Search Engine Ranking

Google has a tendency of mixing things up with regards to how they rank people’s websites within their results. This is generally done a couple of times a year and typically winds up affecting many people’s rankings. One of the newest things that Google is now using to determine search engine rankings is how much time men and women end up staying on your site. In this article we are going to give you a few tips that will help keep people on your site longer, which will in turn help your search engine rankings.

Ensuring that the links on your internet site open in a new window is one of the best ways to keep individuals on your website longer. This way when men and women are going to a new site from your internet site, your internet site will still be open in the browser below the new site. Although the folks aren’t still looking at your website it’s still open in their browser and Google will see this. In most cases when a new window opens the user is not going to go and try and locate the other window to close it before they read that site. So if they are on that other site for 10 minutes, your site will also be open for at least 10 minutes, as long as the user does not close that window.

Another thing you can do to get individuals to interact with your website and get them to remain on your internet site longer is to offer them a free download. The best choice is to have a pop-up on your internet site that appears as soon as some one comes to your internet site. You don’t have to make an effort to get the visitors e-mail address in this box, you simply want to provide them with a link that they are able to click to get a free download. At this time you want the link that they clicked on to bring them to another page on your website. The benefit of using this strategy is to keep people on your internet site longer and also to get them to interact with your website. Another advantage of this is to try and capture your visitors e-mail address on the next page so you can start developing your own list. This means that this one pop-up is going to have multiple benefits for both you and your search engine ranking.

Even with Google’s update the basic principles of Seo will stay the same. You’ll still need to make certain that your internet site is properly optimized for the various search engines. Back-link developing is still going to be a significant part of your search engine placement so you’ll want to keep building links. Most individuals are aware of the significance of back-links but if you are not, you should understand that this will greatly effect your rankings. So if you truly want to boost your rankings you should begin to use these simple techniques once you can. There are needless to say other ways to keep folks on your website but the suggestions should get you started.