SEO is one of the most sought-after digital marketing strategies, and with good reason: it delivers a reliable return on investment. But optimizing web pages to meet searcher intent and needs can be both time consuming and complicated, leading to many missed opportunities in terms of gaining an ROI. To understand on-page SEO best practices, read this blog.
That is because search engines have become exponentially more sophisticated at understanding and extracting meaning from content. Prescriptive techniques, like repeating exact-match keywords a certain number of times, no longer matter as much; relevance matters much more than ever.
Due to this complexity, on-page SEO is becoming more challenging. Still, it's essential that we stick to some fundamental best practices: Here are a few that could get us going:
Review your content carefully, searching for relevant keywords while checking it for errors (spelling, grammar). Next, focus on improving user experience by reviewing navigation and layout; optimize images as well as including clear calls-to-action in meta descriptions; ensure mobile friendly pages with optimized speeds are added; implement structured data markup to your pages for enhanced SEO if possible, move your website from HTTP to HTTPS as soon as possible, reduce interstitials on site as well.