Today, many people are still wary about the effectiveness of mobile marketing, but in actuality, the mobile marketing statistics show that it is indeed the only way to go. Perhaps it can be attributed to the fact that more and more people are beginning to use various mobile devices and that the traditional forms of marketing is not as effective anymore as before. Here are some of the mobile marketing statistics gathered from various researches that just shows how relevant this new form of marketing is in this day and age.
An important mobile marketing statistics is the usage of mobile devices among people. In a study published by Accenture in October 2008, 21% of the respondents picked mobile phones as the second most preferred consumer electronics by US internet users as of December 2007, which is second only to 51% who chose laptop or desktop computers. But that is however the figure for the baby boomers generation or those who are 45 years of age or older. On the other hand, 47% of Gen Y respondents or those that are aged 18-24 picked mobile phones over the other consumer electronic devices. These figures point out the increasing preference of mobile phones as a medium among younger people. This is a rather important indicator that mobile advertising is indeed the wave of the future.
Another one of the relevant mobile marketing statistics is there is a significant improvement in recall and comfort with mobile ads. The study published by Nielsen Mobile on March 2008 suggested that people are actually becoming more okay with mobile ads. The study found out that the recall rate of seeing mobile advertising increased by 38% from 42 million to 58 million during the second to fourth quarters of 2007. In addition, 51% or more than half of mobile data subscribers responded to an advertisement that they saw. This signifies a growing pattern of openness among mobile phone users with regards to mobile marketing.
The implications of these mobile marketing statistics are huge since they all point out to the increasing trend of mobile marketing. While the data that are presented here are limited, findings from other studies can support the conclusion that mobile marketing is here to stay for a very long time.