Nutrition blogs can be an invaluable way for dietitians to share their expertise with prospective clients, yet if they remain unseen they may never reach their full potential. But effective SEO strategies can help these sites rank higher in search results and draw in people searching for nutrition services they offer.
Purpose: This project seeks to identify and describe key characteristics of popular (successful) healthy eating blogs in Australia, with an aim of providing recommendations as to how these could inform dissemination of evidence-based nutrition information.
Locating keywords that both align with your content and are popular among searchers can be a difficult challenge. Luckily, there are free tools available that can assist in this effort - for instance Google Keyword Planner can generate keywords related to your topic and show you their frequency of usage; from there, you can select those which appear most promising.
As part of your SEO strategy, one important tip is to focus on long-tail keywords. These are phrases or questions more specific than general words like "cake." For instance, when writing blog posts about low-sugar dessert recipes it might make sense to target specific phrases such as "low sugar chocolate cake recipe" or "sugar-free cake." Doing this will help rank higher in searches while simultaneously reaching your intended target audience more efficiently and less competitively than competing for more general terms like "cake." Best wishes with this strategy!
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