Search engine optimization (SEO) can be an invaluable way to drive new patients into your dental clinic, but many dentists struggle to rank high enough in local searches to generate viable leads. Luckily, local SEO for dental clinics is less costly and time-consuming than traditional SEO campaigns and can deliver immediate results.
Local SEO (Search Engine Optimization) is the process of increasing online visibility by optimizing local listings and profiles. The goal is to attract search engine users in your locality by targeting relevant keywords, making sure your website is mobile-friendly, and optimizing Google Business Profile and Google Maps listings.
1.70 out of every 100 clicks are captured by the first five results for local searches, meaning if your dental clinic is not among them you could be losing out on hundreds of potential patients and thousands in unrealized revenue. But with an effective SEO strategy and tools on board you're within reach of reaching a higher rank!
Start by claiming your Google Business Profile and updating all information to reflect its correct and up-to-date state, such as your name, phone number, address and website. It is also beneficial to include details like your business category, opening hours and description of services offered in order to increase local search visibility. Ask current and past clients to review you by asking in-person, via email or text message after treatment or creating engaging blog articles regarding dental topics or how best to care for teeth - these tactics will all increase local search presence.