A sales letter can offer huge benefits for a business. You are basically trying to promote yourself and your business with your sales letter and one of the most common questions people ask is whether one page is long enough for an effective sales letter. The average sales letter is between two and six pages long. People often wonder when writing a sales letter how long it should be.
The fact of the matter is the average sales letter is between two and six pages long. This gives the writer long enough to make their point and get across the information they need to. Start off with a headline that captures the reader’s attention and makes them want to read on. Often people do not realize it when writing a letter but the average reader will only spend a second or two looking at the title to determine whether or not they want to give the actual letter a chance.
If you aren’t even interested by your headline then you can bet your readers are not going to be. It needs to be short and sweet. The benefit of a one page letter is that it often makes people feel relieved that they are not expected to read a full six, seven, eight page letter. Holding a single page in your hand is certainly less of a commitment than anything longer.
Make sure that you get your point across and use the body of the letter as your sales pitch. Chances are there are a hundred other businesses just like yours out there and you need to show your readers why yours is worth checking out. By the end of your letter they should know what steps to take afterwards. One of the hardest parts of writing a one page sales letter is that it can so hard to bring it to a close.
Each sentence you use is taking up space on the page and has to be well thought out. There should be no loose ends, no readers wondering just what the point of the letter was and what they are supposed to do now. Sales letters are a great way of marketing any business. If you write an effective sales letter it can help your business to strive and bring in a whole new group of loyal customers.