There is a certain sales letter design that all sales letters should be based upon. A sales letter can be the most effective marketing tool for a business but only if it is done right. People are busy and are not going to take time out of their packed day to read a sales letter if it does not catch their attention right from the start. With a few tips you will find the entire process much easier and be able to come up with the right sales letter design.
To start off the sales letter you want to use a headline. The headline, or title, is the first thing readers will see and so of course it needs to grab their attention. The shorter the headline the better for the most part, as simplicity is often more effective. Make sure you take into consideration who your target audience is so you know who you are writing the letter to and what they are going to want to see.
Every sales letter needs to have three separate parts to it which are: beginning, middle and end. The average sales letter is around 7 pages long and should be somewhat in the format of a book because you need to lead readers through it and let them know what point you are trying to get across. The body of the letter is the main part you will need to be concerned with. This is where you give your sales pitch and make sure you keep everything smooth so the letter is fluent, not choppy.
This is where you are giving readers your sales pitch and even though you are advertising the business you always need to keep things on a personal level. Everything needs to be fluent or readers will end up lost and confused. There is nothing worse than hoping to bring in business with a sales letter only to end up driving potential customers away because they get frustrated reading your letter. The end can be just as hard to write as the beginning.
You want to use this time to bring the letter to a close, to tie all of the thoughts produced in the letter together. These are all potential customers and they will not know what you want them to do if you don’t tell them. The entire letter should run smoothly and readers should feel the end coming as they read on. Impress your readers in your sales letter and they are that much more likely to give you a chance.