Typically, companies all over the world create products or services with one thing in mind: to be profitable. For this reason,so much money is being poured in promotional campaigns that gives hope to many people through products or services. On the other end, thereâ€™s another type of promotional company responsible for influencing positive behavior among the public- social marketing company.
A social marketing company offers it services to any institution or government agency that needs to create an advocacy towards an issue. Frequently, the campaigns are concerned with health issues such as AIDS awareness and prevention, tuberculosis, Maternal health and family planning, and other diseases such as cancer. A social marketing company can also possibly conceptualize marketing strategies for a cleaner environment such as promoting green products.
Typically, a social marketing company is responsible for influencing beliefs or value systems of a target audience. As compared to the usual marketing companies that promote brand preference, social marketing company can change the way people think towards a product or a service. For family planning campaigns, a social marketing company creates marketing plan that aims to promote the use of pills for birth control. In a way, this is not simple because every culture has barriers like religious or cultural beliefs. Therefore, a social marketing company mainly focus on communicating messages to the audience by taking into account their beliefs, social environment, culture and perception.
Usually,a social marketing company conducts marketing research that provides statistical information which can greatly help in knowing the target audience. There are different research methods using several strategies like telephone interviews, focus group, mail survey and the formal business research like research design, multivariate analysis and regression analysis. Service such as marketing management like development, diversification, pricing analysis, social marketing initiative, competitive strategy and long-range planning can also be done by the company. Other marketing services that are valuable are new product development, positioning, marketing plans and promotional programs. A series of meetings and consultation with the client is conducted by a social marketing company since a huge amount of money is at stake in launching campaigns. Nevertheless, because of social marketing company people have changed their behavior for the better.