The benefits of having your own social network site come from the huge numbers that use such sites. You need a substantial budget and to invest a lot of time and energy to the creation of the site. The benefits of building such a site are mostly monetary, but you will also be able to expose yourself to a large audience for whichever purpose and to pass your agenda to be public. Decide on the source of the money you will be making - advertising and programs such as Google AdSense are the best sources because charging members will only drive them away.
The greatest advantage of having your own social networking site is that it will make you a lot of money by offering branding opportunities to individuals and companies. Companies and individuals, guided by the realization that there are many people who visit social networking sites, are shifting from traditional forms of advertising such as television and print media.
Programmers charge according to the work done and this is between $80 for small adjustments to the software to $500 for large developments. Do thorough research before picking a programmer to avoid getting scammed or getting shoddy work. One of the most widely used software for social network site development is Ning, which is Chinese for peace. This platform makes fully functional social network sites that are visually appealing from scratch. It offers a very professional product and even incorporates the â€˜out-of-the-box' service characteristic of Me.com, GoingOn, and PeopleAggregator. Today, an impressive 76,000 hosted social networks have been created using Ning.
When building the primary content of the site, it is important you get people to participate. Companies and individuals can develop their own social network sites to promote their products and to interact with the public by getting feedback on the products. With such a website, a company can pass company news and it can put a personal face on the company.
If people are able to interact with you and to contribute towards the development of different products, they will feel like part of one big family and this will create customer loyalty. When success after building your own social network, you need to attract an online community, but this is not easy and it requires patience. This way, they will feel like they have a stake at the site and you will be assured of their loyalty. Start searching for advertisers by posting on the site and by contacting potential advertisers and enlist with programs such as Google AdSense.