Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. SEO is also a huge industry. Self-styled SEO gurus will try and make it sounds like ordinary people couldn't hope to master SEO. Do not buy into this!
Keyword density is an important component in search engine optimization. To keep out of trouble, at least 80 percent of your page content should not be keywords.
Even more important than search engine ranking is having great content on the site. A large part of search engine optimization isn't just getting visitors to your site, its having them return and spend time on your webpages. These two things will increase your overall site rank on search engines.
When you link your site you need a viable anchor tag. Do not just put "click here" because this will not do anything for SEO. It's important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site.
Look at the source code of people that compete with you. This lets you see how the SEO strategies on their websites and which keywords they're using. You may not want to do the same thing, but you will learn a thing or two.
Buy an easy to remember domain name. These tools are helpful since your website will be easy to find due to the ease of pronunciation.
In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. It is believed that the length of time that someone spends on a website will have an influence on the website's PageRank. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Discussion mediums such as forums are a good way to interest visitors in spending time on your site.
There's a lot about SEO that you can learn yourself. There are plenty of resources available online to help you learn. Look to books too, not just to websites.
Blogging on your own website will increase traffic because it will be more visible to search engines. Of course the end result of that will be more visitors to your website.
Pump out new content, and get it posted to your site as much as possible. Set a weekly goal for yourself, and make sure to stick to it. Search engines recognize websites that constantly update their content as being more informative and up-to-date than those who don't. As a result, these sites are indexed more often. Sites with a regular stream of new content garner higher page rankings.
Search engine optimization is within the grasp of those just starting out, and doesn't need to be reserved to the exclusive realm of SEO gurus. You do not need to pay a professional to optimize your site; these guidelines make it easier than ever for you to apply SEO principles to your webpages. Attracting more visitors to your website is not as hard as it looks.