When writing a business sales letter the benefits will be tremendous as long as you follow a few rules. For one thing, make sure that you always write as though you were writing to a friend. With the advances of today, you can write a single business sales letter and send it out to whoever you want. You want to be on the level of your readers and not just send out a string of advertisements in your sales letter.
There should be a beginning, middle and end to every sales letter in order for it to be effective and flow smoothly throughout. This means they were following the sales letter format, which is a basic guideline you stick to when writing this sort of a letter. The first part you worry about is the headline. People are so busy and rushed today that this should not come as a surprise, especially to someone who has been in the business world a long time now.
You can keep the tone more sarcastic if you want or not, just be sure to use a title for the letter that is going to grab peoples' attention. This is why you want to use the body of your letter to showcase to people what products and services you have to offer. They want to know what it is about what you are offering that is so different from everything they have seen before. The body of your letter is where you are basically giving your sales pitch and showing readers what it is that makes your business stand out from the rest.
The ending can be a challenge as well but it should tie everything nicely together and leave readers satisfied with what they have just taken in. Bring the letter to a nice close at the end and make readers take action. You want to leave readers impressed with what you had to say and eager to do business with you. Practice makes perfect when it comes to writing good sales letters.