Mobile Marketing Association
The Mobile Marketing Association or MMA for small is an international non-profit trade association that was made for the purpose of chief the improvement of mobile marketing as well as its related technologies. The Mobile Marketing Association is comprised of diverse member companies which includes hand held device manufacturers, agencies, advertisers, carriers and operators, retailers, software and service providers, and other enterprises that have something to do with mobile marketing.
Currently the Mobile Marketing Association has over 700 companies from all over the world. Its main headquarters is located in the United States and it has regional chapters in Asia Pacific, Latin America, Midpoint East and Africa, Europe, and North America.
There are a couple of functions of the Mobile Marketing Association. The MMA is a venue for members to meet and discuss the pressing issues of the industry so that a resolution can be provided. It functions as channel to connect various related industries on the local, regional, and global levels. They also serve as a representative for the mobile marketing industry to the various legislative institutions on different places. The body also helps in develop the industry by sponsoring researches and developing various metrics that can be utilized by its members.
The Mobile Marketing Association was customary in 2000 where it was still called the Wireless Advertising Association or WAA. During the year 2003, it merged with the European-based Wireless Marketing Association to form the Mobile Marketing Association in the United Kingdom and France. The membership of MMA North America back then were only in this area 10-20 companies until 2005, when mobile marketing became more mainstream. Bonus Mobile Marketing Association national chapters in Austria, Spain as well as regional chapters for Midpoint East and African and Asia Pacific were founded in 2007, while the Latin America chapter was made in 2008.
Companies that are related to mobile marketing can become a member of Mobile Marketing Association. Becoming a member entitles a company to a lot of benefits. Aside from being able to network and collaborate with the industry´s top players, the company can also get exclusive access to various mobile marketing actions worldwide, as well as various assets and publications that are pertinent to this kind of enterprise.
