Building a strategic media list is crucial. Whether it's a press release or other purposes, your media list should include important media contacts. All the important information should be included such as name and contact information of each of the members on your media list. There are a few tips for building your media list that are important to keep in mind for the most success with your press release.
It will be very much worth your time to work on media list building and target the right people. One of the best ways to find contacts in the media is for you to surf the Internet. With the Internet you literally have a wealth of information available at your fingertips. There are different databases you can access for a fee, but which will offer some very important media contacts for your list.
You can also use the library when you're working on media list building. Libraries offer resource directories that are ideal for this sort of thing. The best part is that you can get this information for free. You should plan to spend at least a few hours at the library so you'll have plenty of time to write down all the information you need to take home with you.
Be savvy and get out there if you want to add to your media list. Getting out there and socializing is going to be crucial because you want to have a solid reputation in the media and let people know they can trust you. When you're friendly and get yourself out there, you're going to get a good reaction and people are going to be willing to offer you information. They will help you build your media list and have more success of targeting all the right people instead of just being random and hoping that the right people have gotten the information.
You can even rely on social networking sites like Twitter and Facebook for media list building. There are millions of people from all around the world who are members on these sorts of sites and you can use that to your advantage. Have your followers or friends share tips and offer valuable information and you can do so in return as well. These are tips that all the pros rely on to build and keep up an effective media list that they can always rely on.