Social marketing campaigns: positive and powerful

Every single day, millions of people all over the world are exposed to a barrage of media campaigns that promote a specific product or service that promise to make them feel younger, happier, healthier or even sexier than most people. From beauty products to massage services, the media asserts the belief that having or owning such products would make life better. However, there are also more urgent issues that need more attention from NGOS, government sectors and other institutions like sustainability, global warming, increased prevalence of diseases like AIDS, negative habits like drunk driving and many more. Social marketing campaigns are efficient in getting their message to the public particularly when it’s a community based social marketing campaigns.

The roots of social marketing campaigns comes from the social marketing theory. Social marketing as defined by the National Social Marketing Centre 2006 is “systematic application of marketing, along with other concepts and techniques to achieve specific behavioral goals for a social good”. So if statistics reveal that smoking cause respiratory diseases that cuts productivity, then health agencies can launch social marketing campaigns that would eventually discourage the public from smoking. This has been currently practiced in some Asian countries where packs of cigarettes contain vivid images of sick lungs.

Social marketing campaigns are very effective in relaying messages and promoting awareness to the public especially when the media used presents high-impact promotions. As an example, London’s media ad using social marketing campaigns directed towards use of seatbelt was very effective. This was a result of a good campaign since they showed gruesome accidents that can create behavioral change among drivers. However launching social marketing campaigns are also challenging since people do not usually change behavior especially when an act has become a habit like smoking, drinking or reckless driving.

It is very important then for social marketing campaigns to know barriers to behavior so the public can be influenced to exhibit behavioral changes. Statistical research for social marketing campaigns are also necessary for data increase validity of reports. Also, using community based social marketing campaigns are quite efficient since they reach out to the people on a more personal level. Cost is another important factor since people compare the price of giving up or starting a habit. Technology like the Internet has also been popularly used for creating social marketing campaigns. Nevertheless, no matter what strategy one may adopt, social marketing campaigns benefit the society in general.

Never underestimate social web marketing

Currently, the landscape of marketing has dramatically now that web 2.0 technologies are here. In the past few years, marketing was conducted in the brick and mortar world where companies spent for public advertisements on movies, radio commercials, television and billboards. Creation of such ads would need elaborate preparation as talents, sounds and effects are needed. Things took a different twist when social web marketing entered the scene. The results were remarkable as every conceivable product or service that man desired was made available on the internet. Purchasing digital goods or services is effortless since social web marketing equated it to one click of a mouse.

Social web marketing is typically utilized by businesses today since they are viral- they spread easily so people quickly know. Nevertheless, there are some points that you have to learn about social web marketing. First, while you need you need an endorser in real life, in social web marketing you need reputation aggregators.

These are search engines that can quickly promote you website, blog or link to people worldwide. Popular search engines like Yahoo, Google and Ask Jeeves are powerful in making an impression to browsers about your service or product. Such search engines operates using complicated algorithm to rank all the websites including yours. Keep in mind, you are selling to the world so many factors have to be considered in social web marketing.

In addition, the solution to good business performance in social web marketing is combining any of these three: a website, blog or joining a social network. It would be best if you have all the three elements so you can direct people to all your goods or services. Although each of these elements have a different purpose. The blog is designed for creating reviews, comments, introduction or any worthwhile content for people to learn.

If they are attracted to your content, they would check the website to see what you have to offer. It's a common practice nowadays for a website to include a blog. Having a membership in several social networks can really be helpful in the long run since people or friends can refer your site. In return, you get free viral advertisement that spreads your site like a wildfire.

Social web marketing is a necessity in this modern life. Without it your business will eat dust from competitors.

Essentials of a social marketing plan

Currently, there are numerous types of advocacies around the world that millions of people are exposed to. Whether it’s environmental concerns or raising awareness about breast cancer, the important thing is to be concerned. In the case of many students, they are already assigned to make their own social marketing plan for a simple project. Bear in mind, once you hop in an advocacy it is a useful tool to learn how to write a social marketing plan. In the first place, if the plan is meant for community-based, doing your own plan can contribute to creating better social marketing strategies. No matter what plan you are making, the following tips on creating your own social marketing plan can help you reach your goals.

Keep in mind, keep a tab of your limitations as well as strengths so things are realistic. Just follow the advice and try to put your own creative ideas.

Know the problem. This is usually challenging at first since it’s not really easy to determine the real problem. A polluted river is not the problem, it’s just a symptom of a deeper problem. Remember, social marketing is directed towards making people change for good. In such case, it is important to learn people's attitudes like what makes them throw their waste into the river.

Research. The keystone of a good social marketing plan is sensible research. Know why recycling waste is important; moreover, express in data or numbers how important it is. By convincing people with sound data that they create even a small impact to the environment, they can take that seriously. Investigate and determone the type of research methods which match your project.

Create a marketing strategy. By the information you have gathered, you can simply point out your target audience. Furthermore, you can create the right marketing mix using the 4Ps: place, product, price and promotion in your campaign. This is also the best time to lay down the budget.

Review the whole plan. If you have team mates, ask them to criticize the plan to know how feasible it could be. You can also ask mentors or consult a professional that specializes in a social marketing plan.

If the social marketing plan is too comprehensive and covers a large audience, then consult online social marketing company to do the plan for you.

Community based social marketing: effective tool in influencing behavior

When the social marketing theory was formally conceptualized by Kotler during the 70s, nations, government agencies, NGOS, private institutions, as well as communities used the concept and applied them to create advocacy over an issue.There are many pressing concerns that citizens can participate in right in their own communities. Why communities based? First, they are easier to get in touch with and people know one another so they can easily encourage others. Besides, controlling and monitoring participation is easier on a community level. This is why community based social marketing fits well in such scenario. There are so many issues that a community can participate in like environmental awareness by making the planet greener through reduced carbon footprint. Another good issue would be sustainability so that the next generations would still inherit a resource abundant planet. Regardless of the goal for community based social marketing, it is always worthwhile. Furthermore, citizens are familiar with neighbors and start building a more active community. Isn’t that wonderful?

To have a more direct understanding of community based social marketing, it is good to familiarize yourself with some tools that are often used in creating campaigns. For example , many programs that concerns sustainability have turned to community based social marketing as a vehicle since this is effective in reaching out to the public. For one, this type of promotion is more personal and can handle queries from the public thereby producing a higher rate of behavioral change. The following tools are known as valuable in launching as community based social marketing:

• Prompts – are effective but simple reminders that can regularly tell people to do somthing, usually in the form of stickers or signs in public places that promote an advocacy

• Commitments – this can be in the form of a pledge that people can sign

• Norms – these are usually dictated by society or culture, teaching young people to recycle can be a norm

• Compelling communications such as gruesome or striking images that can act as a deterrent to negative behavior like drunk driving
There are still many approach to community based social marketing aside from what’s stated; nevertheless, they all produce behavioral change among people.

The Basics of How To Write Resume

One of the most essential skill that a person must learn is knowing how to write a resume. Knowing how to write a resume is needed for almost any person as it’s impossible get a job without such skill. A good resume is the initial and best representation of an applicant to a potential employer. It is generally the greatest impression that an individual who is applying for a job would ever present to a prospective employer. There are situations when talented people are not hired because they are not aware of how to write a resume. The following practical tips would teach you how to write a resume:

1. Tell the truth. Applicants typically do not disclose a period where they are not employed which is not sensible. It is standard for most companies to conduct a background check by contacting other companies that an applicant has worked for. Simply put, be truthful about your employment history. Honesty is a value that employers highly-prize among applicants even today. Additionally, you must not declare any skill or task that you are not really familiar with since the interview procedure may entail showing such skills. It would not only be humiliating but a reason for denying your application as well.

2. Write professionally. A professional resume contains a quick summary of your work experience and a professional email-address. Ensure that you have proofread your resume thoroughly because such mistakes can be used as an indicator that you are sloppy or careless about details which can turn-off employers. Don't forget to update all information which is a crucial component in learning how to write a resume. The resume is not an essay or a biography so make it concise enough so the person reading it can immediately see your experience, education and skills.

3. Do not forget to write a cover letter. A lot of people often overlook the importance of a cover letter that is why they need to learn how to write a resume. The cover letter must have a little introduction that will generate interest to the employer so that he or she will read your attachment. By the time you learn how to write a resume, you would know when to remove the unnecessary information that must not be included.

Understanding how to write a resume is not rocket-science. It is a simple method that can be perfected through continuous practice. Following the tips mentioned above would help you jumpstart your application.

Technical Resume Writing Basics

Resume writing is an essential task for most individuals in the world. Firstly, most people are employed or is seeking employment as not everyone is capable of having a business. However, resume writing has a more special niche known as technical resume writing. Most of the time technical resume writing is carried out by people who have specialized skills in technical areas like information technology. Actually, the number of IT professionals has been continually growing. Therefore, IT graduates need great tips in technical resume writing to give them advantage in a highly-competitive field. Read on and get ahead in your industry:

Present your technical skills in a structured manner. You may be a genius programmer or financial wizard but it doesn’t matter if you have poor technical writing skills. Enumerate all your special skills with your strengths emphasized in the list. If you are a walking Linux programmer then emphasize that and state all tasks, knowledge and programs associated with it.

Put your educational background including the trainings that are applicable to the job that you are applying for. It is essential that employers become aware of your educational background to show to them that you are suitable for the job. As much as possible, do not list down the experience in chronological order but rather list them according to the relevance to the job you’re applying for.

List down in measurable terms your achievements. This is another helpful advice in technical resume writing. At every chance you get, quantify things by stating them into figures. If you have been able to contribute in reducing costs in your department by 25%, then list that down. If you are a capable programmer, add the number of codes you have written or debugged, including the time it took for you to accomplish a hard project. Keep in mind that employers crunch the numbers and like to know how efficient or productive an employee could be.

Last but not the least, make certain that you review your resume for errors which serves as the finishing touch in technical resume writing. A perfect resume without grammatical errors can help you get the job you aspire.

Resume Writing References 101

There are millions of job applicants daily wanting to be hired especially in these hard times.There are millions of job applicants everyday wishing to get a job particularly in these times of economic recession. Some are casualties of cost-cutting while others are new graduates, nonetheless any person must take into consideration resume writing references when applying for a job. Indeed, there are many people who can create a good cover letter but fail when it’s time to go on to resume writing references. Resume references is critical in any job search. While it may not be commonly asked for, it is useful to know resume writing references as there will be a time when you have to submit a list of references.

What makes resume writing references valuable for an applicant? Well, employers ordinarily make a background check of your previous work history. Doing this process is a way of being truthful with them about your work experience. There are many people nowadays who write fictitious work history which can be regarded as a crime. The vital thing about resume writing references is being able to update any contact information that you have disclosed to the potential employer.

A good way to approach resume writing references is to update all contact numbers of people you listed down as references. This comprises of bosses, customers or clients, co-workers, immediate supervisors, secretaries, customer service reps, or even organizations that you have done business with. There are instances when you may include in the resume writing references persons of authority like public officials that you know personally, as well as former professors.

It is significant to keep in mind that people who were listed in your reference list can vouch for your credibility as a worker or as a person. It is also a good idea to get in touch with these people once in a while so you are always updated of any changes in their contact information. As part of being ethical in resume writing references, get the permission of these people before putting them in your updated list. Furthermore, ask which contact number they favor to be contacted with. At the same time, maybe their memory will be refreshed about who you are or what kind of person you are. This is very significant because anytime a potential employer may get in touch with them and ask questions about your background.

Good habits in resume writing references would add definitely enhance your chances of getting a great job.

Refining Your Skills In Writing College Resume

Many people believe that resume writing are only appropriate for those who are searching for a job. While this is certainly plausible, another type of resume writing skills is required: writing college resume. Usually, college resume writing involves polished skills in writing since the resume should be free from grammatical mistakes as well as spelling errors. It has to be professional looking and it must not be similar to a biography of an individual.

The main goal of why you should hone your skills in writing college resume is that it could become the key to your future opportunities. College is not just a phase of learning but also a time when one can start testing the waters by applying for jobs that can be part-time or seasonal. You also need to consider possibility of applying for study grants, scholarships, financial assistance and internships. A lot of things can happen in college life thus developing skills in writing college resume is absolutely a plus,

In order to have an advantage over other students, keep in mind these useful advice that can improve your skills in writing college resume:In order to have a leverage over other students, remember these practical tips that can develop your skills in writing college resume:

Summarize all the credentials that you have. Most college students are taught in writing college resume to state their objectives, which is a good idea. Nonetheless, promising employers or organizations are more likely to pay attention to your credentials such as skills and other tasks that you are capable of. Do not forget that during this time you are still inexperienced and therefore leadership qualities and also soft skills like writing, negotiating, and interpersonal skills are crucial.

2. Clearly state your educational background. Refined skills in writing college resume show how education was prioritized during college days. Excellent GPA scores mean that you are focused on your studies while being able to have some time for other special activities.

Apart from that, skillful students are potentially skillful employees too who can be an asset to any enterprise.

3. Be comprehensive in stating other job experience. This may consist of volunteering in an organization after classes or working for a side job in a diner. Writing college resume considers other personal work background that could become an evidence of how you properly manage your time which employers do appreciate.

College life is has certainly plentiful in great opportunities but only those with honed skills in writing college resume can attain that pot of gold.

Kinds Of Resume Writing Software

Even though millions of individuals are obliged to make their own resume everyday, most of them are still worried when doing so. These individuals have brilliant educational background or highly-specialized technical skill but still feel uncomfortable when writing down their achievements and experience. Resume writing must indeed done with caution since it would create a lasting impression to potential employers. Badly-written resume can have negative implications and so resume writing software is a helpful tool that one should possess nowadays.

Resume writing software makes life easier as all the person has to do is enter the data or information. Resume is created in a flash. Although some people could reason out that they can use a word processor like MS word, still being unfamiliar with the features pose a lot of problems especially when formatting the page lay-out. Unlike resume writing software, there’s an interface that has been specially programmed so that users smoothly create professional looking resumes.

There are various types of resume writing software that is made according to one’s requirements as well as budget.

Resume models. Technically, these are aids that provide at least ten samples of resume that can be used along with a word processor so you can design a polished resume.

The samples are really simple to edit and will not cause trouble to people who are not confident with their resume writing skills.

Typical resume writing software This type of software is commonly available on the internet and sells for less than $20. This kind of software is frequently available in the internet and is sold by less than twenty bucks. Nevertheless, some top brands market their software for around $50 as it has premium features like video advice, online interview simulation, job agent and salary negototiation.

Regular software has the common features like customized resume writer, contact manager, email compatibility to various programs, customized resume depending on the profession, and resume editor. You simply have to buy the software and download it.

Indeed, resume writing software makes life simple by creating polished resume that can surely get the job you dreamed of. It’s effortless to select from the many kinds of resume writing software, all you have to do is click!

Different Kinds of Resume Writing Format

For many individuals, writing is a challenging task as it is hard to put down in words thoughts that run across our mind. The goal of the writer is to be able to organize the ideas in his or her mind so readers can comprehend the message that they’re trying to convey. This is also the main reason why resume writing like any form of writing style can be complicated. In order to be aware of how to appropriately produce a resume, there are few resume writing format that can be used as a guide. The following resume format can help you settle on how you can start writing your resume:

Chronological. This is the most common resume writing format that you would often see as an example. A lot of employers find it easy to browse through resume that have been chronologically presented since it gives them a quick overview of recent updates of the applicant. In this format, work experience is presented first then preceded by educational background.

Skills Format. In this format, the resume starts off with a list of skills that are relevant to the position being applied for. If one is seeking employment for a programmer’s job, then skills in different programming languages can be written dows as well as software programs that one specializes in. Entry level positions can indicate office skills and soft skills that can be of value to a potential employer.

Curriculum Vitae. It is common for this kind of format to become quite comprehensive because it provides a long explanation of the person’s achievements. CV is often employed by individuals such as people from academe, researchers, educators, and scientists. It contains elaborate description of papers that they have written, books published and even past and current research, inventions or research that were published as well as awards or citations received. These information may be too detailed but usually essential for the posts that they are applying for such as Dean of college or even professor.

Electronic Format. The frequent format found in most word processors that may be edited or modified based on one's need. There are many templates that can be easily modified when it comes to using the electronic format. Resume writing format is important for all applicants but the key is finding the appropriate type that can give an edge to your application.