Search engine optimization is a way to increase the traffic on your site by putting relevant keywords in your content. When you use place relevant keywords in your site that people tend to use as search terms, you will increase in rankings for those terms and gain their traffic. Read on to learn how search engine optimization works in order to utilize it effectively.
When creating pages keeping SEO in mind, it's better to have many short articles on related topics than one very long article. Long pages get weighted less than shorter ones by the search engines. Also, viewers will not want to waste a lot of time on your page.
When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. Search engines will optimize your results for all your listed keywords after they analyze the metatags. An example of this is a site for eyeglasses: include words like "glasses" as well as "glases."
Register a domain that is both related to your product and is easy to recall. These tools are helpful since your website will be easy to find due to the ease of pronunciation.
You can try making a robot. txt file, which must be added to the root directory. That stops search engines from crawling certain files.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. You can find out how much time someone spends on your site with services such as Quantcast scores. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. A forum, for instance, is a good way to keep people on your site longer.
If you are making an effort in search engine optimization, each page on your site should incorporate meta-description tags. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. You should use this tool wisely, and make sure the meta tag information is succinct and informative. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.
As stated in the article's introduction, SEO really boils down to finding the right search keywords and using them effectively. When these keywords are used in various websites, the search engine crawler will lead the web users who are searching for these keywords to these websites. By implementing the techniques presented in this article, you can design a website that gets maximum search engine exposure through the strategic use of keywords.